Snow Magazine and GIE Media will host the Snow & Ice Management Seminars, featuring internationally respected snow and ice management expert and author of Managing Snow & Ice, John Allin, will offer attendees a comprehensive look at current snow and ice management practices. With over 40 years experience in the snow industry – as a snow contractor, manufacturer, writer, expert witness and consultant – no one is more qualified to teach others about industry specifics and how to successfully operate a snow business. As John puts it “I’ve stepped on all the landmines associated with running a snow contracting business and my job is to assist others in avoiding those painful learning experiences”.
The seminars will feature comprehensive information on how to manage every aspect of owning and operating a snow and ice removal operation from pricing to plowing.
Topics will include:
Pricing Jobs. This in-depth discussion will cover the pros and cons of various pricing structures and how to successfully price your bids.
Growing Your Business. Discuss various approaches to marketing and selling your snow management services and how to work with prospective and current customers.
Deicing. Learn how to handle customer perceptions about deicing and how to achieve the desired results for your customers.
Insurance. Find out how to handle slip and fall claims with customers and how to reduce your company’s risk to legal action.
Contracts. Find out how to structure your contracts so you reduce your liability, enhance payment/collection practices, how to handle damage reporting and much more.
Attendees will walk away from the seminars with expanded knowledge on:
• How to improve operational efficiencies – routing, hiring, dispatching and working with subcontractors and using the latest technology to your advantage.
• Marketing without spending a pile of money by making available technology work for you.
• Increase cash flow and add more to the bottom line.
• Tips on estimating, contract structure and how to value a piece of business.
• To apply what they have learned and raise the quality and effectiveness of their snow and ice management services.